Two words shape everything that we do at ICSC: communication and engagement. Every project we work on is about communicating in a way that will engage the audience we aim to reach.
Creativity inspires what we do. Tangible results motivate us to keep innovating within the communication space.
Communication occurs daily on a myriad of platforms and in many different contexts, but good communication remains a rare and powerful tool.
At ICSC we understand how communication works and how it can be used to derive the maximum benefit for your product or business.
We're passionate about using great ideas to create powerful messages, all starting with a comprehensive, integrated strategy. We've designed and produced 3D material, brochures, wine labels, reversible logos, newsletters, websites, annual reports, books and many more. Our engaging copy is featured in magazines, newsletters, annual reports and video scripts. We've even used Mars bars as part of a campaign for a NASA rocket engineer born in South Africa.
What you say is important, but how and when you say it is what makes or breaks the deal.
"If communication is to change behaviour, it must be grounded in the desires and interests of the receivers."
Everything that leaves our studio and office is the product of a team of committed, passionate and creative individuals. Click on the photos to find out more.
Ilse founded ICSC in 2000 after earlier completing her Masters degree in Journalism at Stellenbosch University. In 2006 she was named Entrepreneur of the Year by SakeBurger and Old Mutual. Her strategic mindset and passion for engaging communication inspire the portfolio of creative work that keeps our clients smiling. She thrives on exceeding the expectations of our clients. Ilse is determined to make time for an art appreciation course in Florence, Italy in the near future.
Her stationery alter-ego: "A4 80 gsm paper, because it goes everywhere!"
Anisca is our project and production manager. Extensive experience in the advertising industry has given her nerves of steel and efficiency second to none. She ensures that every job is completed on time and according to the brief. She loves the feeling of accomplishment when a plan comes together and is happiest when she hears the sound of her children laughing.
Her stationery alter-ego: "A paperclip, because it keeps everything together!"
Cara is ICSC's talented graphic designer. She loves the versatility of her job and the opportunity it grants her to work creatively on a variety of projects. She's at her happiest when she's painting or spending time with her kids. Cara dreams of visiting New York in the not-too-distant future.
Her stationery alter-ego: "A doodle book, as it contains all the creative ideas that can come to life."
Lorraine is our office manager and human lifeline. Solution-driven and calm, she tackles any task or hurdle that comes her way with characteristic flair and practicality. A people's person down to the core, Lorraine is known for her friendly and compassionate nature. She's at her happiest when she's with her family.
Her stationery alter-ego: "A highlighter – that way I can brighten up everything!"
We listen at a rate of 125-250 words per minute,
but think at 1 000-3 000 words per minute.
Make sure your communication counts.
Communication is most effective when it is grounded in a carefully planned strategy. At ICSC we can help you devise a comprehensive communications strategy that will meet your unique needs and circumstances.
We want to create communication solutions that work for you, so we won't simply tell you what to do. Instead, we listen carefully to your project objectives and needs and then devise a strategy that works for your business, and offers the best results possible. The results are customised and effective communication that reaches the right people at the right time in the right way.
According to computing giant IBM, only 40% of projects worldwide are completed on schedule and within budget. We're proud to be a part of the "on-time, in-budget" minority. Once we have worked with you to devise a clear project plan, you can leave it in our capable hands. Timing is crucial to effective communication, so we promise to deliver on schedule and within the agreed cost estimate.
The pen may be mightier than the sword, but pictures are powerful too. A recent study from New York University reveals that most people can accurately remember 80% of what they have seen. That's why we revel in creating eye-catching designs, infographics, innovative packaging, striking photography and inspiring layouts. We pride ourselves in creating graphic design which translates your requirements, products and goals into a striking visual solution.
"If you're not online, you don't exist," quipped leading social media professional Ken Mueller. We have the creative and technical expertise to create a powerful and effective website for your brand. We'll also handle domain registration, search engine optimisation, standardisation on a range of browsers and platforms, and equip you with the skills to update your site when necessary via a content management system. Our use of responsive web development means that your new website will adapt to the tool which is used to access it – the same site will display optimally on both mobile and desktop devices. In addition, you can rest assured that our web development conforms to W3C (World Wide Web Consortium) standards.
Defining the essence of your product or services is crucial. That's why it's important to choose the right words to describe exactly what you offer. We specialise in crafting copy that delivers your message in the most effective way possible. Alternatively, if you have existing copy that isn't packing the necessary punch, we can edit or proofread it to your requirements. We also offer translation services in English, Afrikaans and isiXhosa.
Often it's the final details that differentiate an outstanding product from one that is merely adequate. Our production expertise and contacts enable us to sort out all the nitty-gritty issues related to printing and the production of 3D and electronic media. Our track record of experience means that we understand the industry specifications relating to printing, manufacturing and online formats and we're well equipped to manage any possible eventualities.
An established presence on Facebook, Twitter, LinkedIn and the myriad of other social media platforms is essential, but let's face it – it's also incredibly time consuming. Let ICSC take over the management of your social media platforms, on your terms and according to your specifications. It's the best of both worlds – you decide what needs to be said (or we'll propose messages based on your needs) and we'll make it happen.
Why social media matters…
72% of internet users are active on social media
There are over 1.15 billion Facebook users worldwide
5 700 tweets are sent every second on an average day
Over 250 million individuals are registered on LinkedIn
Change is inevitable, but that doesn't mean that people are necessarily going to like it. Effective communication during a time of business change is a major game changer. Our change management communication resources will allow you to engage your employees from the outset. Recent research from the Dale Carnegie Training Institute found that engaged employees were 202% more productive than their disengaged counterparts. You do the maths…
We have extensive experience in the field of IT communication and engagement. Technological terms can be confusing to those who don't work in the industry. We specialise in making IT terminology easy to understand and accessible to the audience that you wish to reach. Improved understanding of IT functionalities will fuel excitement and passion in those who receive your messages.
Besides our expertise in the field of IT communication, we also use a range of IT tools to ensure that your messages are distributed as effectively as possible. Online and e-mail banners, analytics tools, search engine optimisation and web positioning are just a few of the services that we offer to our clients.
Involves Inspires Interacts
Our clients are a crucial element of every message we craft and every campaign we run. We believe in collaboration and feedback at every step of the way. This leads to powerful and effective working relationships where communication claims the trump card.
Click on the links below for an overview of some of our campaigns.
Click here for a full list of our clients.
"Nothing is as contagious as enthusiasm."
– Samuel Taylor Coleridge