Our latest news from recent communications campaigns, and general insights on the topic of corporate communication.

It’s a whole new social media world out there…

Blog >>

It’s 2019 and you have a good understanding of social media and how it works —or so you think. But did you know that there have been several algorithm changes across the various social media platforms in the first three months of 2019? What if I told you that Facebook is most active on a Friday at 3pm or that YouTube is used as a search engine more than ever before… Do you still think that you can manage to use social media marketing as a tool for your business by yourself?

The bottom line is your business needs to be on social media - and a clear social media strategy, which should form part of your overall business marketing strategy, is of utmost importance.

Here are the most important reasons that social media is vital for your business:

The 2019 Hootsuite Digital Marketing Report found that out of a population of 57.73 million South Africans, 31.18 million are internet users, of which 23 million are active on social media. From January 2018 to January 2019, active social media users increased by 28% and the average daily time spent by users on social media is 2 hours 48 minutes.

Ask yourself: can you afford NOT to be on social media?

Get your business’s social media off the ground right now! Contact us today to discover the true importance of social media marketing and the digital marketing services that we offer to ensure that your business stays top-of-mind with your target market.


Copyright © 2019 ICSC