What’s the deal with SEO?!

Search Engine Optimisation (aka SEO) is a word most non-SEO experts fear. The dreaded questions “Is your website SEO optimised?” or “Are your blogs SEO friendly?” are asked with increasing frequency in today’s business landscape. However, there’s no need for concern. Here’s what you need to know about this important topic.

SEO is the process of increasing the quality and quantity of website traffic, through organic content and unpaid results, by increasing the visibility of a website when a user searches through a web search engine like Google or Yahoo. Basically, SEO involves making certain design, development and content changes to make your website more attractive to a search engine.

Search engines want to provide their users with the best result to their search query, which means delivering results that are of high quality and relevant to the search query. Search engines do this by scanning, crawling and assessing thousands of websites to better understand what the website is about. This helps the search engine to deliver the most relevant results to the searcher. Search engines also scan websites to determine how easy it is to navigate and read them.

One of the most crucial steps when starting with SEO is to find relevant keywords and phrases. Google processes more than 63 000 search queries every second. The only way your content is going to show up for users is if you conduct keyword research, based on what your audience wants, and centre your content around it. Content is king… both in terms of attracting search engines and helping your business make valuable connections with your audience.

There are several factors that impact SEO:

  • Content marketing: the more quality and “fresh” content you have on your website, the more likely search engines will be to rank your pages higher during a search on search engine results. Content can be in the form of blog posts, articles, social media content, e-books, infographics, visual content and more.
  • On-page SEO: this is where your website code comes into play. Things like the title tags, meta descriptions and internal links should be considered. Another key feature is whether your website’s architecture is mobile-friendly. Google prioritises sites that use mobile-first indexing, meaning that their site is optimised across all devices, especially mobile. Statista* found that in 2018, 52 percent of website traffic worldwide was generated through mobile phones. If you aren’t optimising for mobile, you’re missing out on half of your potential traffic and leads. One of the digital services ICSC offers is website development, which ensures that your website is optimised for all devices.
  • Off-page SEO: establishing trust, creating backlinks and social shares and likes are all relevant. You can increase your chances of improving off-page SEO simply by creating quality content that others will find valuable and share through social media channels and other websites or blogs. The more relevant and interesting your content is, the more likely others will be to link to your content and share it on social media. The more people trust your content, the more the search engines will as well.

ICSC has a dedicated team of web development specialists. Contact us today for advice on how to get your website and blogs SEO optimised.

*Statista is an online statistics portal.